Vita24 Announced as Official Silver Sponsor for the 20th Anniversary Urban Music Awards South Africa
As the Urban Music Awards prepares to celebrate two decades of music, talent, and cultural excellence, we are proud to announce Vita24 as the Official Silver Category Sponsor for this historic 20th Anniversary edition — taking place on 4th May 2025 at the iconic Heartfelt Arena in Pretoria.
Vita24, a proudly South African brand, has earned nationwide acclaim for its bold, science-backed approach to wellness. First launched in 2021 during the height of the global pandemic, the sugar-free daily vitamin booster quickly became a trusted staple for individuals seeking a convenient, effective solution to daily immune support.
Now, Vita24 is expanding its reach by aligning with South Africa’s biggest celebration of urban music — supporting the very talent, energy, and culture that continues to define the sound of a continent.
From Health to Heritage
More than just a health drink, Vita24 represents a movement. Its unique formulation — a balanced blend of Vitamin C, B6, D3, and Magnesium — was born out of necessity during a time when consumers were searching for reliable immune-boosting options in one easy, on-the-go product.
Fast forward to today, the brand is seeing over 500,000 bottles sold monthly and is on track to cross 1 million bottles per month by the end of 2025. With certifications from ISO22000, SAHPRA, HALAL, and KOSHER, Vita24 is now available in nine SADC countries, with global expansion to Dubai, Saudi Arabia, and beyond already in motion.
Celebrating Future Icons
As part of its official sponsorship, Vita24 has secured naming rights to two standout award categories at this year’s Urban Music Awards:
Best Newcomer
Best Radio Station
Both categories reflect Vita24’s ethos of empowerment, growth, and connection — values that lie at the core of the brand’s identity. Through this sponsorship, Vita24 continues to amplify fresh voices and celebrate the platforms that bring communities together through music and creativity.
“We’re proud to support the 20th Anniversary of the Urban Music Awards, celebrating African excellence in music, culture, and creativity. It’s an honour for Vita24 Premium Vitamin Booster to be part of this iconic milestone event.
Sugar-free vitamin booster flavours you can feel!!!”
— Costa Hambakis, Director, Vita24
Also Showcasing at SATCE 2025
In addition to its sponsorship at the UMAs, Vita24 will also be a featured exhibitor at the South Africa Trade & Consumer Expo (SATCE) on 3rd May 2025, also at Heartfelt Arena. This major national expo brings together leading brands, entrepreneurs, and consumers for a day of innovation, product showcases, and meaningful engagement.
Attendees will be able to sample the Vita24 product range, meet the team, and learn more about the health science behind one of South Africa’s fastest-growing wellness brands.
An Iconic Partnership
As the Urban Music Awards marks its first-ever South African edition — and celebrates 20 years globally — Vita24’s involvement underscores the synergy between wellness, innovation, and cultural excellence. Together, this partnership brings energy to the stage, health to the audience, and momentum to a new generation of African leaders and creatives.
🎟️ Tickets for the 20th Anniversary Urban Music Awards South Africa are available now via www.ticketrepublic.co.za.
Be part of history on 4th May 2025 — and experience the vibrant intersection of music, wellness, and celebration.
