Headphone brand launches new TV game show
British headphone brand, Phonaudio and National Media Group announce the launch ofPhonaudio TV, a premier line-up of exclusive new music shows including coverage of the forthcoming On Blackheath festival with unique performances from Primal Scream, Hot Chip, Jazzy B, Roisin Murphy, and many more.
Phonaudio are a brand new entry to the market of high quality headphones. Their unique features boast of a distinctive sleek design, durable plastic titanium build and a multifunction button that provides a seamless switch between music and calls. More than just a product, Phonaudio is fast becoming a lifestyle, offering its customers amazing opportunities and exclusive ‘money can’t buy’ luxury experiences.
The launch of Phonaudio TV, provides a vehicle for the brand to achieve its core mission of connecting with consumers in a more exciting and engaging way. Phonaudio TV’s flagship show, ‘Guess that Track’ is a collaboration between planning and buying agency,National Media Group fronted by Television Presenter, Nikkita Punia.
The fun game show, plays on the musical knowledge of the British public. Participants gain the possibility of winning discounted vouchers for Phonaudio headphones and exclusive VIP tickets for the prestigious 14th annual Urban Music Awards. Phonaudio was officially announced last month as ‘Official Headphone sponsor’. The show launches today (22nd of July).
The programme targets male and female music fans between the ages of 17 and 35,with Nikkita Punia tasked with uncovering consumers music tastes and discovering whether they can successfully spot a hit single that has appeared in the Top 40 charts.
Phonaudio aims to use online video content to help boost e-commerce sales, by developing a more “personal relationship” with customers and focusing on its “core values of trust, innovation, value, service and quality”.
Steven Arinze, Managing Director at Phonaudio, said: “By launching Phonaudio TV, with content closely integrated into the e-commerce mechanism, we can have a much higher level of engagement with our customers which is a very important ingredient in succeeding in todays marketplace”.
Watch the first episode of ‘Guess that Track’ here: